What Is The Noom Diet? – 7 Things You Need To Know

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noom weight loss program

When looking for ways to lose weight, one of the biggest questions many people ask is, what can I eat? So when deciding to join any weight loss program, it only makes sense to learn about the type of foods you will be allowed to eat while on the program.

One weight loss program in particular is Noom Coach. Many wonder what is the noom diet, and how do they go about selecting the type of foods their users can consume to help them lose weight.

I plan on breaking down how noom goes about their food selection process, which is geared towards helping you get the best results. Unlike fad diets where they restrict a lot of healthy foods from you which can do more harm than good to your body.

Noom Diet Review Summary

Product Name: Noom

Founder: Artem Petakov, Saeju Jeong

Product Type: Mobile Health Coaching

Price: As low as $32.25/month

Trial Period: 14 Days, Cancel Anytime

Best For: Those looking to lose weight

Summary: Then mental aspect of losing weight is just as important than the physical. So if you are someone that has struggled for many years with losing weight, it’s important to tackle the mental part that may be preventing you from getting results. With Noom, they can help you with this by providing you with a health coach to help guide you through the process. 

Rating: 93/100

Recommend: Yes


What Is Noom?

Noom is a wellness program that is designed to help you live a healthier life by helping you create better habits.

Unlike other weight loss programs that focus just on the physical aspect of losing weight, noom focuses on the mental aspect as well.

Because sometimes losing weight is more than just eating well and being active. Yes those parts a very important, but sometimes it just isn’t enough.

For many, struggles with weight loss has a lot to do with personal thoughts and emotions that tend to be barriers.

Which is what makes noom so unique. Their goal is to help you overcome these barriers by helping you become more aware of poor habits and creating better ones.

1. The Noom Food Database

Losing weight is all about making sure you burn more calories than you consume. Knowing this, the best way to make sure you lose weight effectively is to make sure you are tracking the food you eat on a daily basis.

However, we can all agree that this process can be a bit tedious. Not only is it tedious, but it can be a bit difficult knowing what is actually being put into the food you eat, which can also cause you to get poor results.

With noom, they make the process of selecting food so much easier. They let you browse and compare different food options which makes logging your food simple.

Noom has a very large food database with over 3.7 million options to choose from. You can even select the portion sizes that make sense for the actual food item you’re selecting. The best part, all this can be done from your fingertips since you will be using your phone.

Also, this is why it’s important to be up to date with technological advances. We pretty much do everything from our phones, so being able to accurately log your activity will be key to getting the best results.

I’m sure you’re probably thinking that other programs have these features when it comes to meal selection. But what separates noom from all the others?

2. Your Plan Is Created By A Team Of Experts

One thing you have to be careful with, especially when it comes to these fad diets out there, is how the diet plan is created. You want to know that what you’re eating is being selected by specialists who understand what it takes to be healthy.

With noom, your diet plan is being selected by a team of nutritionists and registered dietitians. They oversee the food database to make sure users are getting the most accurate information in regards to their diet.

This ensures that everything you log within the app is recorded to help you meet your daily goals. This will give you the confidence to know that you are creating good habits for long term success.

3. Noom Offers Two Types Of Programs

The noom weight loss plan offers both a healthy weight program and the diabetes management program. This will be important when selecting food items as each item is color coded based on those two programs.

Healthy Weight Program – with this program, you will notice that when selecting your food, each item is color coded based on calories, which is key to weight loss.

Everyday you will have a calorie budget, and it’s important to make sure that you don’t go over it. But you will find that tracking and logging your meals much easier to understand as you work towards your goal…Learn More

Diabetes Management Program – when it comes to those suffering with diabetes, less emphasis will be on calories, and will be more on carbohydrate intake. Management and proper care will be key to successful weight loss.

Having the option for both type of programs allows for users to gain better control and understanding over their weight issues. It also helps that you have a team of experts providing you with sound advice.

4. What Kind Of Foods Can You Eat?

Knowing what to eat is always a hot topic when it comes to figuring out healthy weight loss. People are always wondering what others are eating that allows them to get in such great looking shape.

For some, being consistent and eating the same thing everyday is a good way to go about it. Yes you may say it’s boring, and I would agree, but it can be very effective.

But for those not interested in taking the boring route, and would prefer a little variety, the noom diet allows for just that. As long as you stay within your dietary budget of course.

Since weight loss is about burning more calories than you consume, it’s important to make sure you stay around your daily calorie goal. And since noom specifies each food item in their database, managing that budget is made simple for you.

So when it comes to knowing what foods you can eat, it really is up to you. As long as you are able to stay around your dietary budget, you can enjoy the foods you like.

5. Personalized Feedback To Keep You On Track

I think one of the coolest things about the noom program is the feedback you get throughout the day. This is especially helpful for those that are in the Noom Diabetes Management Program.

The fact that all food items are color coded based on the program you’re on, as you continue to log your food, noom gives feedback for your selections. So making sure you are logging consistently will be important.

As you log your food, noom will keep track of everything and even make suggestions to help improve your meal selections in the future.

For many, this is the exact guidance that is needed to make sure you stay on track. It can be so easy to fall back into poor habits that get in the way of you getting the best results. So having this type of accountability can be a huge boost for your long term health.

6. Noom Isn’t…

A diet, but a way of living. With noom, you’re not getting some program that’s made to last only a few weeks or months. Noom’s goal is to make sure you’re equipped with the tools and knowledge to keep the weight off for good. 

Noom is all about making long-term changes to achieve weight loss goals. Noom’s green food list will help you learn which foods are ok to consume based on your calorie budget.

Using colors like, green yellow, and red, you can easily identify which foods will help you reach your weight loss goals.

Now that doesn’t mean you can’t eat foods that are marked red, it just means you need to be mindful of the foods you’re consuming.

Noom will help you develop better eating habits so that eventually you’re able to manage your diet without the help of Noom.

7. Make Sure To Watch Your Calorie Intake

Remember that losing weight is all about calories. If you’re someone that is not very active, then watching your calories intake will be crucial to your success.

Reason being is that the less active you are, the less calories you are burning throughout the day. So you will have to make sure you watch what you eat compared to someone that is very active.

The faster your metabolism is, the more energy that will be burned allowing your to shed those pounds. So even if you have to take long walks during lunch breaks, or taking the stairs instead of the elevator, make sure you are burning those calories.

Interested In Trying Noom?

If you’re still not sure if this weight loss program is for you, Noom does have a 14 day trial where you can cancel at anytime before your 14 days are up. This will allow you to get a feel for the program and see if it is something that will work for you. You will get a chance to see what the noom program is and how it really works.

How to create your account:

  1. Complete short questionnaire
  2. Enter email address
  3. Click the continue button
  4. Complete second short questionnaire
  5. Create Account

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Frequently Asked Questions

Q: Does Noom Deliver Meals?

A: No. Noom is not a meal delivery service. Noom is a weight loss program that looks to help you create better eating habits. By providing you with tools that help educate you on what’s healthy for you to eat based on your weight loss goals. So yes you still have to shop for your food items.

Q: What happens when you reach your weight loss goals?

A: Obviously you throw yourself a party and be very proud of yourself...lol. After that, you can choose to continue with the program, or cancel it if you feel you have a good handle on your eating habits.

Q: I’m on my computer all day, can I participate in this program using it?

A: Unfortunately you need a smartphone to participate in the program as everything will be done using your smartphone.

Q: Does this program include a coach you can actually talk to?

A: With noom, everything is done through your phone. So all communication, tips, and logging will be done using the Noom app.

Q: I have a variety of food allergies, can noom help with this?

A: Remember, you get to choose all the food items you want to eat. Noom is more of a guide that lets you know how it will affect your caloric budget. Based on your weight loss goals, noom will let you know which food items are good for you or not using their color coded system.

Q: What kind of experience do the noom specialists have when it comes to diet?

A: All of noom’s specialists have a variety of knowledge and education before joining the team. They come from various professional backgrounds like psychology, social work, nutritionists, etc. So upon signing up, noom has you go through a questionnaire where you can let them know of any issues you may have physically. Also, you can discuss with your specialist about your issues as well.

Q: Does noom have any customized meal of exercise plans that come with their program?

A: Noom does provide additions at a very affordable cost. When going through the checkout process, they will ask if you would like either a customized meal or workout plan to go with your standard membership. These are optional, so no obligation to purchase them.

Q: Can me and my spouse use the program?

A: yes, but it would have to be under two separate accounts. The reason being is that each individual has different weight loss goals. So it’s important to make sure each person is getting the attention needed to achieve successful weight loss.

Q: Do I need to exercise in order to get results with this program?

A: although I would highly recommend taking part in some physical activity to help you lose weight, it is still possible without it. Just keep in mind that it will be a bit more difficult. That’s because weight loss is about burning more calories than you consume. And although noom can help you manage your calorie consumption, being active increases the chance of you burning more calories throughout the day.

Q: Can I pay month to month?

A: Unfortunately depending on the membership you choose, noom takes it all in one shot. However you are allowed a 14 day trial to decide if you their programs works for you or not. During this trial, you should not be charged no more than $1.

Q: I’ve tried other weight loss programs, how do I know if Noom will work?

A: I always tell people that there are no one size fit all weight loss program. A program that works for one person will not always work for the next person. But what makes noom different from a lot of other program is it’s focus on dealing with the mental aspect of losing weight. So many other weight loss programs focus on the physical part which is healthy eating and exercise, but for some, it’s just not enough. Sometimes there's a mental barrier that's stopping you from achieving successful weight loss. So noom works on helping you overcome that part of losing weight.

Q: Can you drink alcohol on this program?

A: Sure! Just be aware of how it can affect your calorie budget for that day. As long as you’re making a conscious effort to eat healthy during the day, then it’s ok to enjoy an alcoholic beverage. Just make sure to consume in moderation.

Q: I eat out a lot, how does that factor into this program?

A: Just make sure to log in whatever meal you consume during your meal so you know how it affects your calorie budget.

Q: Does noom have an accountability group or partners besides just coaches?

A: Yes Noom does have a support group other than just your coach. Once you’ve signed up and joined the program, you should be able to view your group within the noom app. Just tap the “Home” button on the top left corner and you should see “My Group” right underneath the home button. If you don’t see that option there, contact your goal specialist to let them know

Q: I’m a vegan, can I use this program?

A: You sure can! Remember, you have total control over the foods you consume. Just make sure to log it all into the app so you have a clear picture of your eating habits.
Click Here to Leave a Comment Below 222 comments
Emma - December 30, 2019

I’d love to try Noom but I can’t afford over £100 at once, monthly installments would be fine though! Any chance they’re going to change this some time soon?

    Ralph - January 1, 2020

    Hi Emma. To be honest, I’m not sure. I think they do it to make sure you stay committed.

    CECI ALBA - February 19, 2020

    Hi Emma, I could not afford to pay a one time fee either being on Supplemental Security Income. So I canceled my trial before it ended. And when I did they asked me if I would be still be interested in plan if I payed on a month to month plan. Which for me was great. So if your still interested in this program try that. So far I like it.

Sara - September 30, 2019

Can you drink Diet Coke on Noom?

    Ralph - September 30, 2019

    Hi Sara. You can drink whatever you want. As long as it fits within your daily calorie budget.

Grace - September 26, 2019

Does noon plan to develop an app for Kindle Fire?

    Ralph - September 27, 2019

    I’m not sure Grace. Sorry.

Sarina Furia - September 23, 2019

Hi I have an under active thyroid, do you think Noom would work for me?

    Ralph - September 24, 2019

    Hi Sarina. That’s a question you may need to speak with your doctor about. Noom also as health specialists, so you that’s a question you may be able to ask your assigned specialists while on the 14 day trial. Hope this helps.

Susan Gumm - September 6, 2019

What is the actual cost of the program

Kris - September 4, 2019

I have chronic kidney disease will Noom be something that I could use to lose weight?

    Ralph - September 6, 2019

    Hi Kris. Sorry to hear about your condition. But I would probably recommend that you consult with your doctor about participating in any weight loss program.

Judy Ziemer - September 2, 2019

I don’t have a phone with app’s. So how can I get this program? Do you have a hard cover version and price? Thank you. Judy

    Ralph - September 3, 2019

    Hi Judy. Unfortunately, you need a mobile phone to access the Noom program.

Anna - August 16, 2019

I am confused as to the actually cost of the program. Is it a monthly fee? If yes, what is that fee? I do see there is a “discounted” 2 week trial which is clear on the fee.

    Ralph - September 3, 2019

    Hi Anna. Noom gives you a 14 trial period where you’re charged $1. If you don’t cancel before your trial period is up, Noom will charge you based on which package you selected. For example, Noom’s most popular program is the 4 month program at $32.25/month. So after your trial period is up, they will charge you the full amount, instead of taking it out monthly. Hope this helps answer your question.

C g - August 15, 2019

I’m interested in trying Noom, but I don’t have a smart phone. Will a Kindle Fire tablet work for this?

    Ralph - September 3, 2019

    Noom only works for IOS and Android devices. So you shouldn’t have an issue with the Fire tablet.

Lynn - May 10, 2019


My daughter has PCOS as well as stage four endometriosis. Are you able to help her? PCOS causes weight gain and she tries awfully hard, but it’s very difficult to lose weight when one has that.



    Ralph - May 13, 2019

    Hi Lynn. I would recommend speaking with a Noom specialist who will have more experience with what your daughter is going through. There is a 14 day trial, so it will give you time to decide if this program can help. I hope this helps answer you question.

sally james - April 9, 2019

Sally I am 66 years old and had a stroke almost 6 years ago. so I am limited on what I can do as exercise. I spend a lot of time in a wheelhichair Would Noom work for me?

    Ralph - April 10, 2019

    Hi Sally. I hope all is well with you since having your stroke. To answer your question if Noom can work for you. Considering your activity level, making sure you’re managing your diet will be very important. Depending on your weight loss goals, making sure you track your calories will be key. Noom does a great job helping you manage all this, so I would definitely give it a try to see if it is something that can work for your situation. You get 14 days to try it, so it’s definitely worth a try. I hope this helps answers your question. All the best to you.

Tamara - April 4, 2019

I’m hypothyroid so how does this way of eating and lifestyle change hinder or help this help problem?

    Ralph - April 10, 2019

    Hi Tamara,

    The great thing about Noom is that you are assigned a health specialist that can give you advice on how to manage your eating habits. Just let them know about your hypothyroid, and they will guide you on the best way to manage it. Thanks for commenting.

corto - April 3, 2019

I don’t, never had a problem overeating nor have a weakness for snacks/junkfood, that is not why I’m overweight. Many reasons are:

1- Past medications & treatments,
2- I rarely have an appetite and normally don’t eat more than 1 meal daily, sometimes 2 meals.
3- Around 2 years ago I had ended up being totally bed-ridden and slowly trying to rehabilitate myself with various home exercise equipment but rarely use them because it’s so overwhelming trying to figure out what to do with each of them, how often, etc. I can barely walk around a 1 br. apartment for longer than 1 minute but at least I’m able to do that.

Will noom still work for me and are your trainers experienced in working with people that have physical limitation?

    Ralph - April 10, 2019

    I corto,

    I’m sorry for everything you’re going through in regards to your health. I understand how difficult it can be to live a healthier lifestyle when dealing with certain ailments. But the great thing about Noom is they have health specialist that are experienced when it comes to those suffering from certain physical limitations. I would definitely give them a try and see if it is something that can work for you. You get 14 days to try them out. All the best to you.

Dipti Bhattarai - March 21, 2019

I am looking for weight loss program that does not include any fat loss medications.
Does your program conduct weightloss with supplements and fatloss tablets? Or it is naturally conducted with meal plan?

    Ralph - March 30, 2019

    Hi Dipti. I don’t think any supplements are used in this program. You basically get to choose the foods you like to eat, and you have a health specialist guide you through the process.

Lisa Stephens - March 18, 2019

Hi I am a nurse and work 3 12+ hours per week. It is almost impossible to stop and eat when at work. On top of that I am a extremely picky eater. Do not like a lot of veggies. When I go on diets I also find myself craving desserts and crunchy food. Can Noon help me with these problem?

    Ralph - March 30, 2019

    Hi Lisa. I think many people have this same issue. The great thing about Noom is that they assign you a specialist you can connect with to help you overcome the mental aspect of unhealthy eating. I would definitely give them a try, especially since they have a 14 day trial, and see if it is something that can work for you.

Jarna - March 14, 2019

Hi Noom-team,
after having read about your program, I would be curious to try. As some other people here, my biggest issue is that I travel for my work. I understand that i can choose my meals with the help of Noom but in many case I have to participate to set-up dinners in which the menu is fixed for everybody. In these cases, how do I manage the program? Is there a way to “compensate” these dinners (they would be max. two/week)?

    Ralph - March 30, 2019

    Hi Jarna. I definitely understand the difficulty of making a meal for the family when you’re trying to achieve your own goals. I would try to make a meal that still helps you accomplish your goals, and would also allow the family to enjoy. You should definitely have a conversation with them, and find out what they like, and see if you can create a meal that works for everyone, but still allows you to stay within your calorie budget. Hope this helps.

Shilpa - March 9, 2019

What happens once you reach your weight goal? Does the program adjust for maintenance? Are there any changes in the calorie budget?

    Ralph - March 12, 2019

    Hi Shilpa,

    If you reach your weight goal, and you decide to continue with the program, you can adjust your budget to help you maintain. You can also let your noom specialists know about your new plan, and they can assist when needed. Thanks for commenting.

Lauren Rogahn - February 11, 2019

Does this program include a coach you can actually talk to, do photo check ins and weight checks aside from them monitoring my food intake?

    Ralph - February 25, 2019

    Hi Lauren. I’m not sure about the photo check, but everything else you can log within the app. You’re goal specialist has access to this info, so you can discuss it with them. Hope this helps answer your question.

Cindy - February 5, 2019

Hi I travel a lot for work and was wondering if I have to bring all my meals and food with me or will you show me on the list foods that I can eat out?

    Ralph - February 10, 2019

    Hi Cindy. I would think that having to bring your meals everywhere with you would be pretty inconvenient. Remember, Noom doesn’t really tell you what to eat, they help educate you on what’s healthy for you to eat based on your weight loss goals. So if you’re someone that likes to eat baked chicken at home, then while you’re traveling, stop by a place that serves baked chicken, and make sure to log it in the noom app. This will help you keep track of everything you’re consuming. Hope this helps.

Charmaine - January 26, 2019

how much is the monthly cost in NZ dollars.

    Ralph - January 30, 2019

    Hi Charmaine. I’m not exactly sure, but you should be able to see the cost during checkout.

Christin - January 24, 2019

I have been on so many diets that I do not know what to eat anymore. Does NOOM have recommended menus?